Disney has been enchanting audiences for nearly a century, and along the way, the company has produced some of the most beloved collectibles in history. From rare toys to original animation cels, Disney memorabilia can fetch jaw-dropping prices at auctions. Some of these treasures were once everyday items, while others were produced in such limited quantities that they’ve become true holy grails for collectors. Whether you held onto a vintage Mickey Mouse doll or have an old Disney VHS tape in your attic, you might just be sitting on a fortune. Let’s take a look at 12 of the most valuable Disney collectibles ever.
1. Mickey Mouse Comic Strip Art (1930s)

Before Mickey became a worldwide icon, he starred in comic strips that ran in newspapers across America. Original artwork from these early strips, particularly those drawn by Floyd Gottfredson, can fetch tens of thousands of dollars. Since these were hand-drawn and many were discarded over time, surviving pieces are incredibly rare.
A single panel from an original Mickey Mouse comic strip can sell for anywhere between $20,000 and $50,000, depending on its condition and significance. Collectors particularly prize strips featuring Mickey’s early adventures or historic first appearances of supporting characters. If you happen to have one tucked away in your family archives, you might want to get it appraised!
2. First-Edition Mickey Mouse Watch (1933)

When Ingersoll introduced the first Mickey Mouse wristwatch at the 1933 Chicago World’s Fair, it quickly became a must-have item. These watches, featuring Mickey’s arms as the hands of the clock, were originally sold for just $3.25. Today, a well-preserved example, especially with its original box, can sell for over $10,000.
Even worn examples still command impressive prices, particularly those with early-style faces and metal bands. Collectors treasure these watches not only for their nostalgic appeal but also because they helped save the Ingersoll company from bankruptcy. This was one of the first times Mickey’s image was used for merchandising—and it proved to be a winning formula.
3. Disneyland Opening Day Ticket (1955)

On July 17, 1955, Disneyland opened its gates for the first time, welcoming guests into Walt Disney’s dream park. Those lucky enough to attend received a simple paper ticket, which many kept as a keepsake. Today, an original adult ticket from Disneyland’s opening day can sell for $5,000 to $10,000, with mint-condition examples fetching even more.
Tickets that include the full stub, as well as promotional invitations to the park’s grand opening, are among the most sought-after Disney collectibles. Since many were discarded or lost over time, they’ve become extremely rare. For Disney fans, owning one of these tickets is like holding a piece of history.
4. Original Disney Animation Cels

Before digital animation took over, Disney created its classic films using hand-painted animation cels. These transparent sheets, featuring hand-drawn and hand-colored characters, were once discarded by the studio. Today, however, original cels from films like Snow White and the Seven Dwarfs (1937) or Sleeping Beauty (1959) can sell for $20,000 or more.
Cels featuring major characters in key moments—such as Snow White taking a bite of the poisoned apple or Cinderella slipping on her glass slipper—are the most valuable. In 2019, a cel from The Band Concert (1935), Mickey Mouse’s first color cartoon, sold for over $400,000. With fewer hand-drawn films being made, these artifacts are only becoming more valuable.
5. First-Edition Disneyland Board Game (1955)

When Disneyland opened, the hype was enormous, and many products were released to celebrate the park’s debut. One of the most desirable items is the first-edition Disneyland board game, made by Parker Brothers in 1955. A complete set in excellent condition can sell for upwards of $3,000.
This game captured the magic of Disneyland with a colorful game board featuring its iconic lands. While many sets were produced, few have survived with all their original pieces intact. If you find one hiding in an old closet, it might just be worth a small fortune.
6. Mickey Mouse Beanie Doll (1930s)

In the 1930s, Knickerbocker produced a series of Mickey Mouse dolls, made of fabric with stitched details. These early beanie-style dolls were among the first pieces of Mickey Mouse merchandise ever sold. Today, they are highly collectible, with pristine examples selling for $10,000 or more.
Since these toys were well-loved and often played with extensively, finding one in excellent condition is incredibly rare. The most valuable versions feature Mickey with pie-cut eyes, an early design element that changed in later years. If you have a vintage Mickey doll from the 1930s, you may want to have it appraised.
7. Walt Disney’s Autograph

Walt Disney was a visionary, and his signature is one of the most coveted among collectors. While he signed many documents, personal autographs are far rarer, especially those on early Disney merchandise or photos. An authenticated Walt Disney autograph can sell for $5,000 to $20,000, depending on its context.
Signatures on animation sketches, early company memos, or rare Disneyland memorabilia tend to be the most valuable. Since Walt’s signature changed over time, collectors prize early examples from the 1920s and 1930s. If you’re lucky enough to own something personally signed by Walt Disney, it could be a goldmine.
8. Limited-Edition Disney Pins

Disney pin trading has become a serious hobby, but some limited-edition pins are worth a small fortune. The most valuable include pins that were only released to cast members, anniversary exclusives, and pins with production errors. Some rare pins, such as the 2003 Epcot pin featuring Figment, have sold for over $5,000.
The value of a pin depends on its rarity, condition, and demand among collectors. Certain pins, such as those from the early 2000s or with special serial numbers, have continued to increase in value. If you’ve been collecting Disney pins for years, you might have a hidden gem in your collection.
9. Steamboat Willie Poster (1928)

The 1928 release of Steamboat Willie marked the first synchronized sound cartoon featuring Mickey Mouse. Original posters promoting the short film are incredibly rare, and when they do surface at auctions, they command prices of $50,000 or more. This was the cartoon that put Disney on the map, making any related memorabilia highly valuable.
Posters from the early days of Disney are particularly hard to find because most were discarded after their initial use. If you come across an old Steamboat Willie poster in an estate sale or attic, it could be worth a fortune. These relics represent the very beginning of Disney’s empire.
10. Disney Black Diamond VHS Tapes (1990s)

During the ‘90s, Disney released a line of VHS tapes known as the “Black Diamond” collection. Some collectors believe these are incredibly valuable, with rumors of certain tapes selling for thousands of dollars. However, while a few rare misprint copies have sold for high prices, most Black Diamond tapes are worth $20 to $50.
Despite this, sealed copies or rare editions of The Little Mermaid or Beauty and the Beast can sometimes command higher prices. If you have a full set in pristine condition, it may still be worth looking into. The nostalgia for these VHS tapes remains strong.
11. Original Haunted Mansion Stretching Portraits (1969)

Disneyland’s Haunted Mansion opened in 1969, and one of its most iconic features is the stretching portraits in the ride’s eerie opening scene. While most fans only see them as part of the attraction, a few original canvas prints have made their way into private collections. These rare pieces of Disney Park history have been known to sell for over $50,000 at auctions.
The stretching portraits were hand-painted and printed on canvas before being installed in the ride. Over the years, as the attraction was refurbished, some of the originals were removed and ended up in the hands of collectors. Owning one of these would be like having a piece of Haunted Mansion magic right in your living room!
12. Rare Snow White and the Seven Dwarfs Merchandise (1937)

When Snow White and the Seven Dwarfs premiered in 1937, it was Disney’s first full-length animated feature, and the company released a flood of merchandise to promote the film. Rare items such as original figurines, music boxes, and first-edition books from that time period can be worth thousands. A vintage porcelain Snow White figurine from the 1930s has sold for over $25,000.
Since Disney was still new to merchandising, many of these early items were produced in small quantities, making them rare today. Collectors especially prize pieces made in the months leading up to the film’s release, as they represent the earliest Disney movie collectibles. If you own an old Snow White collectible passed down through your family, it might be worth checking its value!
Disney collectibles are more than just nostalgic keepsakes—they can be serious investments. Whether it’s rare toys, original animation art, or vintage park memorabilia, these items hold both sentimental and monetary value. As Disney continues to grow, these treasures will only become more sought after. If you have any old Disney items tucked away, you might just have a fortune in your hands!
This story 12 Priceless Disney Collectibles You Wish You’d Never Taken Out of the Box was first published on Takes Me Back.